Face of Australia Lasting Look Lip Creme

Working in-house for Ross Cosmetics meant that when a new product was launched I would be busy doing the visual identity branding component, designing the product packaging while the marketing department dealt with the manufacturers and suppliers. Once the packaging was done and the product filled, in-store POS stands were designed depending on the status of the product, if it were a limited edition or latest addition to the core range. Once these were produced being distributed to pharmacies and national department store retailers, I would photograph and edit the product photos for online and printed advertising, create content for the social media and website new product release announcements and press releases.

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