visual identity design

The SY21 apartment complex in South Yarra required a visual identity primarily for building signage that would be visible from Chapel Street. The identity needed to fit within the established grounds and be easy to produce as street front signage. I was responsible for taking the brief, providing visual identity design options, mock-ups of the signage and finished art. The client managed the signage suppliers and installation. I designed the identity using a modern, customised typeface that reflected the sleek Mirvac architecture.