The super-smart ladies behind this brand, came to me with a niche product idea, a name, a few images and some existing brands whose vibe they liked. From this, we worked together to create a visual identity that needed to be classic, stylish, gentle and target a very specific demographic. I designed the visual identity through custom typography, simple copy, elegant font choices, subtle tones and understated imagery. I also created social media profiles, business cards, email signatures and a style guide. The next phase of this project will be designing the website and e-commerce store in 2017.